Automation in CRM software helps businesses manage sales and leads more efficiently. It reduces manual work and allows teams to focus on building customer relationships.
One key feature is automated lead capture. CRM software can collect leads from websites, emails, and social media. This ensures that no potential customer is missed and helps sales teams organize their outreach.
Automated follow-ups are also useful. CRM systems can send reminders, emails, or messages based on customer activity. This keeps leads engaged and increases the chances of conversion.
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